Our Proposals

We have submitted a planning application to Ealing Council to provide a new, high-quality purpose-built student accommodation scheme (PBSA) on the site of the current Majestic Wines warehouse at 42 Hastings Road.

Our plans would provide:

  • A part-16, part-13 storey building
  • 412 student bedrooms
  • 35% affordable student rooms
  • High-quality architecture in a highly sustainable location
  • Significant internal and external amenity spaces
  • A new commercial unit
  • Improvements to the public realm along Hastings Road and Drayton Green Road
  • Biodiversity net gain and an Urban Greening Factor of 0.4

By providing new high-quality student bed spaces in this location, we can help to alleviate the pressure on existing HMOs in the local area, releasing some of this traditional housing for families.

Only a short walk from West Ealing station, 42 Hastings Road is in a highly sustainable location, giving residents easy access to both their universities and central London.

The proposals will also deliver both a net gain in biodiversity, and an Urban Greening Factor of 0.4 for the site through generous landscaping and provision of external amenity space.

Since we submitted our planning application, we have engaged with Ealing Council officers and made changes to the scheme based on local feedback.

Some of the major changes made to the scheme since submitting include:

  • Reducing the number of student rooms to 412
  • Reducing the maximum height of the building from 21 to 16 storeys
  • Amending the massing to integrate better with local context, including a three-storey street block fronting onto Hastings Road
  • Developing the design at street level to integrate with the row of shops currently on Drayton Green Road
  • Increasing the amount of amenity space per student